Technology and Us

How Technology Has Changed Our Lives in the Last Five Years

Over the last five years, technology has been rapidly changing and expanding in every field imaginable. Smart phones are now capable of acting as standalone computer devices that can take pictures, search the Internet, send emails and text messages and yes, they even make phone calls. While it might seem that the technology of today has reached its limits, it is still actually spreading its proverbial wings. Only twenty or so years ago, personal computers were becoming small enough and affordable enough for families to buy them for home use. Since then, the world of technology has shown no signs of slowing down and practically every device available today is somehow tied to computer technology.

It seems hard these days to fathom the original size of computers and how small they have become in the last ten years, but within the last five years they have become even smaller and somehow more powerful and faster than ever before! The Internet allows people to connect with family, friends, and work colleagues from across the globe in the push of a button. Communication options have literally exploded in the instant avenues of text and video based chat as well as the near instantaneous method of email. Gone are the days where one had to post a letter and wait a week or more for a response and long distance phone calls are unnecessary for anyone with a computer, a webcam, and a speedy Internet connection.

How Mobile Phones have Changed our Lives

Ten years ago if the person were to think that everyone and their mother would have a cell phone, then they would have been looked at as though they were crazy. During that time only the most elite had cell phones and they were considered to be bulky, and the call quality of these phones was basically absent. However, they were the building block of the future. So how exactly have these phones changed our lives?

We are now able to be in contact with everyone no matter where we are. Consider those that take long distance trips while driving. Loved ones can now check up on them to make sure that everything is okay. And if something were to happen, the person can simply call a tow truck rather than waiting for the next car to stop and offer some assistance. In this respect, cell phones have actual made traveling safer since the person is no longer having to find a land line phone to use which resulted in going up to random houses and asking to use their phone.
With the GPS units that are installed inside each cell phone, should the person be in need of help or they need to be tracked then police can tap into the system and track them down. This is technology that has helped many people who have been lost and stranded in harsh climates to be found before they met their death for the harsh weather.

High-Tech Advertising: Today's World

Most people don't think of advertising as being a high tech industry but it very much is. In fact there is an enormous amount of technology that goes into advertising as companies look for new ways to reach consumers. The trend is towards finding ways to target the ads so that you will only see ads for things that you have an interest in.
In today's world high tech advertising is focused almost exclusively on finding ways to get ads that are targeted to individual consumers. The days when television commercials showed the same ads to everybody are coming to an end, in the future the goal is going to be to make sure that the ads are highly individualized. This has already started but there is a huge scope for continuing development in this area.
The reason that the goal is to have highly targeted ads should be obvious, it will not only be more effective but it will also cost a great deal less for advertisers as they will only be showing their ads to people who they know are interested in the products that they are selling. The big question of course is just how do you do this?